Search Engine Optimization, Internet Marketing, Online Public Relations &
Website Performance Consultants
The Importance of Inbound Link Building for Search Engine Optimization
Inbound links are those links coming into your website from external websites. Link building, also considered to be off-page optimization, is now the most important component of any Search Engine Optimization (SEO) Strategy. In order to achieve top search engine rankings, a website must have high quality link building tactics in place – the emphasis is on high quality. What makes high quality inbound links?
Awareness Creation, A Colorado SEO Company, Continues to Help Companies Achieve Top Search Rankings with High Quality Inbound Link Building
SEO is ever-changing and one of the changes SEO has gone through is its stress on inbound link building. Many SEO firms that promote link building services are actually promoting a dis-service because they use outdated link building strategies. Outdated strategies could actually sabotage your SEO rankings. As a Colorado SEO Company, Awareness Creation has created effective, up-to-date link building strategies for small to mid-sized companies, as well as enterprise corporations, throughout the U.S.
Must-Know Facts About Off Page Optimization (Inbound Link Building)
Awareness Creation is a professional, trusted Search Engine Optimization (SEO) Company that provides link building services based on acceptable SEO practices that build inbound links over time. We do not use a get-links-quick scheme that diminishes the effectiveness of your search engine optimization. The following is a summary of the current link building factors that must be taken into consideration to get the best results:
Search Engines give higher priority to “natural link structure”. Natural links make use of varied text linking strategies that add build links over time.
Link Popularity has been redefined. It used to be that the more inbound links coming into your site, the better – regardless of the quality of those links. Those were the days that quantity, instead of quality, mattered and during the time when link farms worked.
For today’s SEO, however, you want to get quality, relevant inbound links that prove your website’s importance within the industry. The only way to do this is to get links from other “important” (or highly relevant) sites. The more links from important, trusted sites, the better. So, you do want to be popular but only with the websites that count in your industry and have a decent Google Page Rank. And, yes, this is when you want to pay attention to Google’s Page Rank.
Link dilution must be avoided. Link dilution occurs when your inbound link comes from a page that has numerous links to other websites.
Extensive keyword research is still very important. Keywords are still the foundation of any SEO strategy, including inbound link building. Keywords must be used in link anchor text, and used consistently on pages to which inbound links are referred. If sufficient keyword research is not completed, you’ll experience inefficient inbound link building.
Inbound links must go deep into your site. Search engines prefer to give higher rankings to sites that have inbound links referring to multiple pages within your site – not just your home page. And, the keywords used for your on-page optimization must be in agreement with the keywords used in the inbound link anchor text.
Reciprocal linking has lost its power. Reciprocal links are those links that you swap with other website owners in order to build links. This is an outdated, ineffective strategy that Awareness Creation does not use. It‘s acceptable to use a few relevant, reciprocal links but this is typically a tactic recommended by “SEO firms” that are not using up-to-date SEO tactics.
On-Page Optimization is necessary even for link building. If the page to which your inbound links are referred is not optimized and in alignment with your off-page optimization, your SEO strategy could be compromised.
Awareness Creation works hard to keep up with current, acceptable SEO methods and uses those methods for the benefit of our clients.
Please email or call us if you have any questions about your link building challenges. If you email us your URL, we’d be happy to provide you a free, inbound link report.
Awareness Creation
720.379.3130
Domain Registrations. Easy, Do It Yourself, & less than $12/domain.
Register Your Domain
Build-Your-Own Website
In addition to providing professional and customized website design and development services, Awareness Creation has a build-your-own website product that includes professionally-designed templates, web hosting, email accounts, shopping carts, blogs, security certificate, and more!
Design Your Website
Build-Your-Own Website Assistance
Like the low cost of the build-your-own websites but still don't have the time, patience, or confidence to do it? Awareness Creation is happy to help!
You will still get your website design at the great rate but with professional intervention.
We'll register your domain, setup your hosting and email accounts, and enter your content into the template. Of course, we can also help you create your website content.
Website Design Help
Starting a New Website? Don't Forget Search Engine Optimization!
If you're building a new website, start off right with Awareness Creation Search Engine Optimization (SEO). New websites have an up-hill climb in the search engine listings. When you start your website presence with an optimized website, you'll be giving your Internet Marketing efforts a much-needed boost.