Awareness Creation llc                  303.870.4500


Good Website Metrics

  • Pageviews
  • Unique Visitors
  • Referrers
  • Top Search Engines
  • Top Keywords
  • Visits

... it's worth measuring.  "If you can't measure it, you can't manage it."  "Can't get where you're going if you don't know where you've been."  Blah Blah Blah. Business adage overload can be so annoying. But, so many of these expressions carry a lot of wisdom - especially when it comes to managing the success of your website, PPC Campaigns and other Internet Marketing strategies. Awareness Creation (Based in the Denver-Metro area) can help you determine if your digital assets are working hard enough for you by providing regular Website and PPC Performance reports.


We are experienced at reading and interpreting website analytics in order to outline the necessary recommendations that will boost the impact of your Internet Marketing.  It's not just about measuring: it's about knowing your audience, knowing the competition, and knowing the strategies required for improving your online presence - which ultimately improves your numbers.


Awareness Creation has been providing web analytics reporting and strategic corrections since the days when "hits" were a valued metric.  (BTW, if you still think your "hits" count is important - we need to talk - NOW!)  The industry has some incredible web analytics tools that provide an enormous amount of numbers that you could crunch until the proverbial cows come home*. The problem is that many of the metrics provided can be really overwhelming.  What are some of the more important pieces of data that need to be interpreted?

Important Website Metrics

  • Average Time Spent
  • Entrance Pages
  • Bounce Rate
  • Repeat Visits
  • Top Internal Search Terms
  • Conversion Rate
  • Discover cross-selling opportunities.
  • Establish the most important information being searched by the target market.
  • Identify visitors.
  • Determine geographic hot spots.
  • Gain a better understanding of the keywords visitors used to find the website.
  • Creating more powerful website content.
  • Assess Social Media impact.
  • Enhance PPC campaign.
  • Tracking the success of various online and offline promotions.
  • Understand the trends affecting the business success.
  • Identify referring traffic sources including the all-important inbound links.

* What does it really mean:  "till the cows come home"?  A very long time. Apparently, cows take their sweet time getting back to the barn...just making sure to get back in time for milking in the morning or feeding.

When you get regular Web Analytics and PPC Performance reports that include strategic recommendations for improved performance, you'll not only be able to identify what it will take to improve the user experience, but you'll gain a greater direction for overall business success:

Contact Awareness Creation to help you get started with your website analytics reporting.  


303.870.4500

The analytics tools that are available can be pretty pricey or absolutely free.  We often recommend Google Analytics to our clients because it is free; but, more importantly, it provides a lot of invaluable information. However, if you have it, you do need to use it! Most of our clients just don't have the time to dig through the mountains of data provided or the expertise to understand what to do with the information. That's why they call us.  We have the professional know-how to read between the numbers to uncover the tactics needed to make sure your web communications are working overtime for you. We also have flexible website metric reporting services that can fit any budget.

Monitor the user experience and the effectiveness of your digital assets  with Our Web Analytics & PPC Reporting Services

Denver-Based Web Analytics Reporting Pros Know that If it's worth doing...